Stratify insights
A collection of our perspectives and musings.
Future of Marketing Teams: Rethinking Talent in an AI Era
Is AI changing the marketing workforce? Absolutely. Learn how AI is disrupting traditional marketing teams and discover key strategies for hiring, training, and thriving in the future of marketing.
Ditch the Golden Handcuffs: Building a Portfolio Career
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Build a Powerful Brand Foundation: 5 Pillars for Marketing Success
Background of a greenhouse with a man wearing a green shirt in a circle underneath words saying “building your brand foundation” and large text on the right saying the following pillars: values, customer, personality, performance, and infrastructure
How Streamlining Marketing Processes Saves Time & Money
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Client-Agency Partnership: Overcoming Challenges for Success
Struggling with your client-agency relationship? Discover common challenges and practical solutions to foster clear communications, data-driven decisions, and efficient processes. Learn how to build a strong, trusting partnership that unlocks unstoppable success for your brand.
The Journey of a Marketing Campaign
Merge journey maps with process maps for operational insights. Combine emotional and rational layers to identify issues and streamline operations. Read the article for valuable insights and a practical template.
Unlock Marketing Success: Navigating the 5Cs
Gain insights and craft an agile marketing strategy responsive to the evolving business landscape with the 5C Framework.
Navigating the Strategy Maze: Generalists vs. Specialists
Navigate the strategy maze: generalists for adaptability, specialists for expertise. Find your balance for success in evolving business landscapes
5 Ways Strategy Support Can Improve Team Performance and Morale (Strengthen Your Team)
Strengthening your team.