Stratify insights

A collection of our perspectives and musings.

Josie Castro Josie Castro

Deprioritizing DEI: A Silent Endorsement of White Supremacy & Patriarchy

Dive into the critical connection between DEI and marketing success. This article exposes the risks of deprioritizing diversity, equity, and inclusion, and how it perpetuates systemic inequality. Learn how inclusive advertising impacts sales and brand value. Discover actionable steps to hold companies accountable and champion DEI in your organization.

Read More
Lori Sullivan Lori Sullivan

Client-Agency Partnership: Overcoming Challenges for Success

Struggling with your client-agency relationship? Discover common challenges and practical solutions to foster clear communications, data-driven decisions, and efficient processes. Learn how to build a strong, trusting partnership that unlocks unstoppable success for your brand.

Read More
insight Lori Sullivan insight Lori Sullivan

The Journey of a Marketing Campaign

Merge journey maps with process maps for operational insights. Combine emotional and rational layers to identify issues and streamline operations. Read the article for valuable insights and a practical template.

Read More