Challenge

The C-suite audience is under pressure to perform and will switch investment service providers due to poor experiences or lack of specialized knowledge. Often a bank isn’t the first place they turn to for support.

Strategy

Connect with the C-suit through empathy and understanding. Use the creative to pay off the superior and personalized expertise the client can offer their customers. Specifically target channels and placements the C-suite audience has a propensity for.

Results

+67% Higher CTR compared to benchmark

Increased website traffic and engagement